Henan · Zhejiang · Sichuan · Guizhou·Est. 1992·Press floor running 12 / 7
Craft·By Surface·Hot-foil stamping
i.

Hot-foil stamping.

燙金

A line of metal pressed once, hot, into the page — and the brand is heavier than it was a moment ago.

Au · Cu · Ag·17 surfaces on file·Min 200 pcs

What it is.

i.
i. Philosophy

Foil-stamping is the oldest decoration on a Huamei box and, still, the most argued about. A heated die meets a sheet of pigmented foil, and that foil — copper, champagne, silver, or one of the four blacks we keep on the floor — transfers in the shape of the die. Nothing is printed. Nothing is glued. The decoration is mechanical.

What that means for the eye is specific. Light catches the line in only one direction. A logo set in foil is brighter than a logo set in ink and, at the same time, somehow quieter — because it disappears when the surface is held off-axis. A box that uses foil well rewards the hand and not the camera.

We hold seventeen foil colours in-house and match the rest on order. Registered emboss-and-foil — where the die rises and lights at once — is a Huamei specialty; we will demonstrate it on the proof.

In the archive.

All 12 volumes →

Specification.

Huamei · Archive
Stock list
17 colours · in-house
Plate material
Magnesium · 0.6 mm
Press temperature
120 – 160°C
Dwell
0.4 – 0.8 s
Min run
200 pcs
Lead time
20 – 28 days
Min line weight
0.15 mm
Registration
±0.1 mm to emboss
Substrates
Coated · Uncoated · Cloth
Foil samples · Posted free

Pull a foil sample, or send us a die.

We will press your wordmark on three stocks — coated, uncoated, and Gmund cloth — in your chosen foil and post the swatches within five working days.