Henan · Zhejiang · Sichuan · Guizhou·Est. 1992·Press floor running 12 / 7
Craft·By Surface·Soft Touch
iv.

Soft Touch

工 藝

Soft Touch on the Huamei floor — the materials, the use cases, the operational details.

Matte velvet film·+¥2.40/unit @ 5k·≥ 250 gsm stock

What it is.

i.
i. Philosophy

A matte velvet film laminated to a printed sheet. Scratch-resistant, fingerprint-resistant, slightly silken under the fingertips. Reads as more expensive than the underlying stock — which is half the point.

We laminate after offset printing, before the finishing line. Pairs with spot-UV (gloss-on-matte), foil, and emboss without complication. Soft-touch over a dark Pantone is a Huamei signature for cosmetic and skincare outers.

Adds about ¥2.40 per unit at a 5k run. Runs inside the production schedule — no extra lead time. Not recommended on stocks under 250 gsm — the film stiffens the carton, which can over-stiffen a thin board.

In the archive.

All 1 volume →

Specification.

Huamei · Archive
Min run
300 pcs
Lead time
20 – 28 days
Substrates
Coated · Uncoated · Cloth
Certifications
FSC · PEFC · ISO 14001
Tolerance
±0.1 mm
Sample turn
72 hr

What buyers ask first.

Huamei · FAQ

What does soft-touch laminate do?

Adds a velvet matte film over the printed sheet. Scratch-resistant, fingerprint-resistant, slightly silken in the hand. Reads as more expensive than the underlying stock.

Can I combine it with spot-UV or foil?

Yes — soft-touch over dark Pantone with spot-UV on top is a Huamei signature for cosmetic outers. Hot-foil and emboss work on the laminate without issue.

Any stock restrictions?

Not recommended below 250 gsm. The film stiffens the carton; on thin board it can over-stiffen and feel cardboardy rather than premium.

Read further.

Notes from the press floor
Soft-touch lamination scratch resistance: what affects it and how to specify itA technical guide to soft-touch lamination scratch resistance in luxury packaging — film thickness, coating chemistry, substrate interaction, testing methods, and how to include scratch resistance requirements in a production brief.Luxury packaging for premium food and functional nutrition brands: rigid box formats, certifications, and specificationsHow premium food, functional nutrition, and health brand founders specify luxury rigid box packaging — formats for multi-SKU gift sets, FSC and SGS certification requirements for EU and US food retail, surface treatments, and MOQ from 200 pieces.Spot UV vs Soft-Touch: Which Finish for Luxury Packaging?Compare spot UV vs soft-touch lamination on luxury rigid boxes — substrate limits, ±0.1 mm registration tolerance, three pairing rules, and when to combine both finishes.
Made for ·Kefumei
Samples · Posted free

Begin with soft touch.

Every topic in the Huamei archive starts the same way — a brief, a sample, a price band. We post first-round samples free of charge.