ii.The category · Vol. I
By industry.
行 · 業
Four categories on the floor right now. The box changes when the buyer changes — a baijiu reveal is not a soap sleeve is not a CNY drawer.
The four categories — at a glance31 projects on file
i.Cosmetic & Skincare9 projects→ii.Wine, Spirits & Tea14 projects→iii.Seasonal & Gifting6 projects→iv.Wellness2 projects→i.
Wine, Spirits & Tea.
酒 · 茶The longest-running register on the floor. Book-style coffrets, ceramic-and-foil clamshells, moisture-stable inserts.
Wuliangye · Yangshao · Dukang · T2→
ii.
Cosmetic & Skincare.
化妆 · 护肤Compact, tube, jar — and everything that sits around them. Unit and outer, matched.
Lancôme · Estée Lauder · L’Oréal→
iii.
Seasonal & Gifting.
節令 · 禮盒Chinese New Year, Mid-Autumn, Lunar limited editions, gift kits and shoppers. Booked a year ahead.
Colour and symbol are the brief→
iv.
Wellness.
養 · 生Botanicals, soaps, the quieter end of the wellness aisle. Folding cartons, sleeves, pulp inserts.
Type that whispers · paper that composts→
Who we’ve worked with. 合作
- Maison de Parfum — ParisFragrance · 9 yrs
- Shiseido · GinzaCosmetic · 12 yrs
- Piaget & ChaumetJewellery · 6 yrs
- Hennessy X.OSpirits · annual
- Louis Vuitton LeatherApparel · 4 yrs
- La PrairieSkincare · 8 yrs
- Marou ChocolatConfection · 3 yrs
- TWG · Tea & TisanesTea · 5 yrs
Your category, made plain
Tell us what’s in the box— we’ll suggest what’s around it.
Twenty-minute consult. No brief required. We’ll walk you through three structures your competitors have used, and three they haven’t.