ii.The category · Vol. I

By industry.

行 · 業

Four categories on the floor right now. The box changes when the buyer changes — a baijiu reveal is not a soap sleeve is not a CNY drawer.

The four categories — at a glance26 projects on file

The longest-running register on the floor. Book-style coffrets, ceramic-and-foil clamshells, moisture-stable inserts.

Compact, tube, jar — and everything that sits around them. Unit and outer, matched.

Chinese New Year, Mid-Autumn, Lunar limited editions, gift kits and shoppers. Booked a year ahead.

Botanicals, soaps, the quieter end of the wellness aisle. Folding cartons, sleeves, pulp inserts.

Who we’ve worked with. 合作

Your category, made plain

Twenty-minute consult. No brief required. We’ll walk you through three structures your competitors have used, and three they haven’t.