The Craft.
“Craft” at Huamei means the full stack of manual and mechanical decision-making that happens between a brief and a box on a shelf. Three categories: how the structure folds, what the surface is treated with, and which material — paper, cloth, board — carries it all. Every volume in the archive is a combination of the three.
By structure. 結構
The skeleton under the box. We keep dies for rigid, magnetic, drawer, book-style, folding, shoppers, inserts — and a library of 99+ one-off structures made for past projects.
A four-drawer tower in matte cream.
For a cosmetic house, 2026. Nested magnetic closure; paper-covered chipboard; 2.5 mm wall.
See the structure →
By surface. 表 面
What happens to the paper once the die is cut. Foil, emboss, deboss, spot varnish, soft-touch — the grammar of how light catches the mark.
Registered emboss-and-foil.
Die rises and lights at once. ±0.1 mm registration. We will demonstrate on the proof.
See the process →
By material. 材 料
The stock itself — paper, board, cloth, film, and the sustainable alternatives we now default to. All stocks are FSC- or PEFC-certified unless the client specifies otherwise.
Gmund Urban.
A cream-tinted stock with a faint flecking — the default Huamei wrap for catalogues and Volume I.
See the material →Pull a swatch, send us a die, or ask for a dieline.
Prototypes in 72 hours. Foil swatches posted free. Corrections are free, every time, at every stage.